Interacting and engaging with your customers has reached a new level of automation. Our App Developers want to share a few key trends to keep an eye on when it comes to integrating IoT and other popular trends when developing your mobile application.
Incorporating IoT (Internet of Things) has been gaining popularity for a while now, and we wanted to simplify what exactly this is and how it can help skyrocket your mobile brand strategy. Businesses are paying more and more attention to user behaviours and how their consumers are interacting with their own smart devices. So, what exactly is IoT? In short, IoT can be summed up as a network of devices that contain software and connectivity allowing different devices to interact, connect and exchange information. Let’s take a look at the first two topics in our two-part series about current trends that are proving very successful when it comes to app development.
Utilizing Voice User Interface (VUI)
Your first thoughts about mobile app development may not initially go right to voice app development, but after reading this, your thought process may change. Home assistants like Google Home and Amazon’s Alexa, have been quietly taking the IoT revolution by storm. These companies are expanding their markets for in-home appliances as well as other technologies like automobile accessibility and security systems, just to name a few. Most of us are aware of the built-in assistants on our mobile devices ( like Siri and Google Assistant, for example) and we believe that utilizing the VUI aspect within mobile apps is definitely a trend you and your business should consider. Allowing your app to access your users’ microphones for search inquiries or for accessing different commands within your app can prove that you are very much staying current with how your consumers are interacting with other smart devices.
Build Your App To Solve Consumer Needs
Gone are the days of building a mobile application for your business, just to have one. These days with so many of us on our phones, and utilizing our favourite apps with increasing popularity, we are much more inclined to be particular in our app downloads than ever before. The key here, is to make sure you do in-depth research as to what your clients really need from you when it comes to developing an app for your business. The very best advice we have when it comes to developing the right app for your brand is to target user needs, solve consumer problems and even anticipate your clients shopping patterns or search queries before they even look for them.
Figuring out how your business can take the leap into IoT might be a bit daunting at first, but we strongly suggest looking into how adding these applications into your mobile strategy can be very effective, and make sure to check out our next post for more features to consider incorporating as well. Do you have questions about updating your current app or have a brand new app idea? Contact us today if you’re interested in discussing building an app with us and our team of App Developers would love to discuss how we can turn your idea into a reality. At Vog we build more than apps, we build businesses.