In our last post, our App Developers talked about the importance of solving consumer needs and the rise in popularity of using VUI to stay on top of current mobile trends. In this post, we will take a look at a few more aspects of mobile enhancements that have already gained exposure and popularity in the virtual world.
A major player in the online market these days is definitely Augmented Reality (AR) and Virtual Reality (VR) enhancements. With the popularity of many apps that have introduced these features into their platforms recently, our app development team have noticed the rising trends. AR and VR should not be limited to gaming apps; there are many other examples of using these techniques in other mobile apps as well, such as furniture and clothing apps.
Introducing VR Into Your Mobile App
Streamlining your online experience for your customers should be one of your top priorities when it comes to advancing your mobile app. Whether it’s allowing your users to see how their homes would look like with your furniture in it, or see a full 360° view of a particular item, all of these options are the way of the future. There are a few apps that have experimented in this area and it’s proving very effective. You can incorporate VR in a multitude of ways as well, let’s not limit this technology to products – think of showing your clients a virtual walk-through of your store or even allow a virtual tryout of certain products as well. The possibilities are really endless when it comes to mobile VR. Customer and businesses alike are anticipating the evolution of VR to be mainstream within the next few years, so the time to get ahead of your competitors is now. Obviously, another aspect of VR is tapping into the gaming market, and incorporating the newest technologies into your mobile gaming apps will prove to be a very lucrative market going forward. VR is the way of the future and you don’t want to be the last one to join the trendsetters. Keeping in mind of course, that if you need to provide VR equipment and enhancements to your users you do so at a reasonable cost. That said, dedicated gamers have been proven to purchase high-quality gear to make sure they get the very best experience possible.
The Benefits Of Using AR
While VR and AR are closely related, there are a few benefits to choosing AR in your mobile app. Think of asking your customers to upload a selfie, then showing them what a new hairstyle would like on them, or you can provide real-time AR like Pokémon Go and similar gaming apps. One huge benefit of AR over VR is that there’s no need to purchase extra equipment or technology – you can simply use your mobile devices to experience all kinds of AR scenarios. When you think of how AR can heighten your customer experience, and ultimately make them loyal to your brand, the ways you can incorporate mobile AR can be very useful.
Now you know what trends to look for and tailor your mobile app strategy to stay current and appeal to your users. Showing them that you can keep up with current trends, and possibly even be a trend-setter, you are gaining brand influence and loyalty throughout your consumer base. Do you have questions about updating your current app or have a brand new app idea? Contact us today if you’re interested in discussing building an app with us and our team of App Developers would love to discuss how we can turn your idea into a reality. At Vog we build more than apps, we build businesses.