What’s the best way to reach your consumers on their mobile devices these days? How do you compete with the millions of apps available for download on the app stores? We are here to help you stand out and increase your visibility to your customers as a leading edge business. Let’s dive right in and take a look at the suggestions our app development team has to increase your digital strategies:
1. Progressive Web Apps (PWA’s)
Optimizing for mobile has recently become common practice, and if you have yet to convert your website to reflect this enhanced version of mobile strategy, now is the time to do so. Not only does Google prioritize it’s search rankings for optimized content, but your customers are expected this of you. Decreasing load times, providing an optimized view for your content no matter the device people are using to view it on, plus the addition of having functional offline content can increase your downloads almost immediately.
2. User Generated Content (UGC)
Encouraging your users to share their story is a no-brainer. Allowing your customers to add their personal experiences shows your loyalty to them and also supports their friends and family to want to sign up for your brand and its products easily. This goes hand-in-hand with positive reviews and feedback, but it’s worth so much more. Incorporating user-generated videos and images is a fool-proof way to gain recognition and loyalty, and also provides free advertising for your business.
3. Include Moving Content
This may seem simple in comparison with our first two suggestions, but using small tactics that make lasting impacts can prove to be very useful in the long run. We are talking about incorporating videos, GIFs, surveys & quizzes along with other forms of moving content. Another way to interact with your users is to provide visually appealing banners or ads – think of moving text, live animations or moving background images while showcasing your message.