Your company’s shift to mobile is an inevitability. It’s no longer a question of if you go mobile, but when. In 2019, a business without a responsive website is like a business without a sign. Here are five reasons why you should not wait to get a mobile responsive website:
The Growth In Mobile Usage in Canada
When smartphones, tablets, and desktop are added together, Canadians spend 71% of their total digital minutes on mobile platforms. As smartphones continue to dominate the market over desktop and tablets, mobile phones are now becoming the primary platform in all markets.
In 2018, there were 26.1 million mobile phone internet users in Canada. According to Statista, this figure is projected to grow to 30.9 million by the end of 2023.
Every year mobile usage continues to grow, so every year more and more prospects and customers will view your website from a mobile device.
Better User Experience
What happens when these visitors arrive on a site that’s difficult to navigate and a struggle to read content on? They leave! Increase engagement and retention by offering a smooth experience when people visit your website and search for information does not matter what device they are using. Keep it clean, simple and consistent.
Loading speed may also be considered if you plan to get a responsive website as customers are more impatient than ever. Google standards recommend that an entire page should load in under 2 seconds on mobile devices. While this is achievable with responsive design, loading a desktop website on a mobile device can’t reach this speed.
Social Media Increases Mobile Visitors
As the number of people using social media continues to grow, and social sales tools evolve, you may be getting more website traffic from mobile devices than desktop.
If you have a social marketing strategy and want to leverage social sharing of content, you have to get responsive. A recent study by ComScore cites that 55% of social media consumption happens on a mobile device.
Improve SEO rankings
Do you know why it’ s crucial for every business to implement a responsive website today? Because Google says so.
It’s no secret that Google prefers responsive web design as it performs better in search rankings, providing a better user experience than sites that are not mobile friendly.
Furthermore, having one single URL makes it easier for Google bot to crawl your site as well as reduces the chance of on-page SEO errors. For these reasons, responsive sites typically rank better on google searches.
Adapt To Future Devices
Be ready for future changes. Everything is moving pretty fast and getting a whole website updated is not an easy task. New devices will be launched and things will continue to change.
One of the significant benefits of responsive design is that the size of the template is designed based on screen size, not the device. It means that no matter what size screen someone is viewing your website, it will display appropriately for that screen size. As new devices (TVs, watches, glasses, etc.) are already being used, your responsive site will still look great.
One website is easier to manage. There are currently many organizations that have two websites, the main site and a second mobile version. It was a reasonably common practice before responsive development evolved, but it is quite inefficient as it means there are multiple versions to manage and update.
With a responsive site, your site will adapt to each device, providing the proper layout and content that best meets the users’ needs.
Having a mobile website is not just a nice feature. It is now a necessity as it impacts the growth of your business. If you are looking for high-qualified developers to build a responsive website for your business, contact Vog App Developers. Our team is ready to answer all the questions you may have and get you ready for the changes we will face in the near future.