If you are wondering if you should get a mobile app built for your small business, it is essential to understand why your company would benefit from having an app and how it can be a great tool to establish a strong mobile presence that will result in far better engagement for your investment. According to a study conducted by Clutch, one of the most respected data-driven field guides for B2B buying and hiring decisions, 42% of small businesses currently have a mobile app, and 30% plan to build one in the future. If you are not among them, here are 5 reasons why you should definitely be:
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Mobile Apps Boost Customer Loyalty
This is one of the most important reasons why you should consider creating a mobile app for your business. Customer loyalty provides remarkable value to companies, especially if you are small and are looking for growth opportunities. Reward your customers by providing a level of value that they can’t get anywhere else. Loyalty programs where promotions can be designed for each individual and their personal preferences is a powerful way to increase customer retention or give prospects a really good reason to start making business with you.
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Mobile Apps Make Everyone’s Life Much Easier
Nowadays, as individuals, we have to be able to solve our problems on the run. And, as small businesses, we have to achieve our goals working under tight deadlines and with limited resources. It means if things are not practical, we may consider giving up, or we may look for help elsewhere. Allowing easy access to your products and services through a mobile app is a great way to increase sales. Moreover, using your own mobile app to communicate with your customers and/or your employees would improve workplace communication and increase customer satisfaction. According to SalesForce, 70% of purchases are influenced by the customer’s experience alone.
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Easily Managing Customers Relationship
You know how much effort it takes to build a relationship. Every single relationship needs maintenance and we know you don’t want to break up with your customers as it’s much more expensive to start a new relationship them maintaining it. Each client brings a certain amount of value to a business. A mobile app allows you to foster your relationships and increase retention. If you are looking for ways to enhance the accessibility of your products and services, a mobile app can help you with that, it does not matter in what stage of the sales cycle your customers are.
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Be Wherever Your Customers Are
Businesses need to adapt their strategy to be where their customers are. According to Paypal, Canadian mobile app usage has grown by 74% in the past two years to account for nearly half of the overall global internet traffic. It clearly shows that your customers are definitely relying on their mobile apps, so being on their mobile screens means you are evolving with them.
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Competitive Advantage
If your competitors don’t have an app yet, they will. Either you get it to be ahead of the game or to keep up with them. Increasing work productivity, easing tasks, enabling information-sharing and building connections with customers and stakeholders behind the scenes are some of the things you can get improved when getting a mobile app. Companies are aggressively adopting mobile apps, but few are understanding the potential of a powerful strategy. Smart companies have a huge opportunity to outpace the competition by creating a competitive mobile app strategy that delivers and measures real results.
Ready To Get a Mobile App
Before you hire a great Mobile App Development Company to start building an app for you, make sure you can understand app’s goals, define your target audience, and the resources needed to build and maintain the app. Moreover, in order to plan and budget accordingly, find out how much it would cost to develop an app. If you have any questions, don’t hesitate to contact us. Our Mobile App Developers team is ready to provide all the answers you need before stepping into it.
Sources:
https://clutch.co/app-developers/resources/small-business-apps-survey-2018
https://www.salesforce.com/blog/2014/04/what-is-good-customer-service.html
https://www.paypal.com/stories/ca/mobile-apps-can-help-relieve-holiday-stress
