We have a world of information available at our fingertips thanks to an increasing number of people using mobile devices. It’s time to accept that mobile devices are now our primary computer. Here’s why:
Mobile Devices and User Behaviour
Mobile devices make it so easy to find answers for the hardest questions, solutions for so many kinds of problems, a new view, reviews, ratings, and much more. For this reason, consumers are researching the best possible solution for all of their wants and needs. According to Google, mobile searches for “best” have grown over 80% in the past two years. Are you the best? If not, you should start building a strategy to be on those mobile device screens because it’s never been more important to maintain your online reputation. 97% of consumers read online reviews to find a local business. According to BrightLocal, 97% of consumers search online for local businesses. 12% of consumers do so on a daily basis. That’s why industry experts have called this the era of the “Research Obsessed Customer” as you can find answers from real people instantly and use the information to make a smarter decision before starting a relationship with any kind of business.
Mobile Devices and Sensors
Mobile devices have become the convergence of anything that requires connection. As sensors can be everywhere, everything can be recorded and searchable, in real-time. Because of this, we are able to use smartphones to take over and control other devices like TVs, security systems, thermostats, lamps, as well as a big variety of sensors and other devices. The convenience, low cost, and our insatiable need for more information, faster, make things like billions of wireless sensors seem reasonable, if not economically indispensable.
Mobile Devices and Data
Mobile devices can tell where we are, what we’re enjoying, how f
ast we’re moving, or where we’re headed. Like an extremely powerful extension of our minds, smartphones collect, store, and access data, transforming it into useful information that allows us to improve different aspects of our businesses, our relationships, our lives. The data collected from smartphones help us to understand the target audience better, answer questions even before they are asked, take actions remotely, increase engagement, save time, and produce more. Everybody wins.
Mobile Devices and the IoT
The Internet of Things (IoT) also plays a big role in these changes and is revolutionizing home automation, health care, manufacturing, retail, heavy industries and more. Did you know that by 2020 IoT tech will be in 95% of new electronics products? And, by 2024, over 50% of internet traffic to homes will be from appliances and other home devices.
When we think about IoT and mobile device usage it’s not hard to understand why the app development sector is growing exponentially and businesses are getting custom software developed in order to take advantage of all the info gathered through mobile usage.