Skip links

Increasing Customer Engagement With A Little Push: Using Push Notifications In Your App

Push notifications get you noticed. Whether it is to promote an upcoming special or offering a discount, to reminding players to get back in the game – push notifications remind your users to stay in touch with your app. Read on to hear what your App Development team recommends when it comes to these useful customer engagement tools.

A few years ago, push notifications made a big impact on how businesses interacted with their customers. Back then, it was a little overwhelming to receive push notifications from an app on your phone. Some users even admitted they found it a bit of a nuisance, receiving more notifications than they cared for. Fast forward to today’s app technologies, and there has been an overall enhancement to the way the notification game is played; app developers using Segmented Push Notifications. Here are some points to consider when thinking about engaging users and expanding your app loyalty:

What are Segmented Push Notifications?

These allow for your app to specifically send push notifications that are uniquely tailored to each and every user. For example, if your customer selects a favourite dish every time they order from your restaurant, they could receive a push notification when that item is the special of the day on your menu. Not only are you reaching out to your customers in an individual way, but you are also creating a sense of importance when your users feel a connection to your brand with a customized experience.

Why Are Push Notifications Important To My App?

A study done by Localytics determined that users launched an app an average of 14.7% a month when they accepted push notifications. In comparison, users who did not accept notifications, opened the app an average of only 5.4% times per month. Even in the long term, studies have proven that customer mobile app retention increases with the use of push notifications. Customizing your offers and messages to your users is beneficial to keeping your business ahead of your competitors

How Do I Use Notifications Properly?

The aim for using notifications properly within your mobile app depends on a few different sources (according to another study by Localytics):

  • Engagement is the average amount of session user has after receiving notifications; “an average of 6.4 sessions for segmented messages versus 2.8 sessions for broadcast messages — that’s more than twice as many sessions just within the first week.
  • Click-Through Rates; “Segmented messages average a click-through rate of 7.4% within the first week of the message being sent, as compared to broadcast messages which only yield a 4% click-through rate in the first week.
  • Conversion is measured as the percentage of users who “clicked on the push message and then also performed the determined conversion event (ie. completed checkout, watched a video, etc), averaged 3% for segmented messages and a measly 0.6% for broadcast messages.”

Conclusion

Mobile technology is the future. You have to think outside of the box if you want to stay up to date and ahead of your competitors. Why not enhance your existing mobile app to include push notifications, or, if you don’ have an app yet, come talk to us to see how we can help create an app for your business. If you’re interested in discussing more with us, visit the Contact section of our website. Our App Development team would love to chat about how we can turn your idea into a reality. At Vog, we build more than apps, we build businesses.

 

References: