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March, 2023


Karbon-X is an app designed to empower individuals in their carbon-offset journey.






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The Project

SaaS firm Karbon-X aims to assist individuals and businesses in offsetting their carbon footprint. Many people want to reduce their carbon emissions, but don’t know where to start. High-impact changes, such as refraining from driving or switching to a vegan diet, aren’t feasible for everyone.

“It’s important for people to have the ability to offset their carbon footprint and to do good for the planet.” – Marita Dautel, VP of Karbon-X.

With monthly funding through Karbon-X, you can support environmental project(s) of your choice. As a user, you are contributing to the purchase of carbon offsets, which helps green projects make progress on their initiatives.


What are carbon offsets?

A carbon offset is a certificate that represents 1 tonne of CO2 being removed from the atmosphere. Companies that cannot immediately reduce the amount of Greenhouse Gases (GHG) that they emit due to operating constraints, purchase carbon offsets to reduce their net carbon footprint. Simultaneously, they work to improve technologies and processes to improve their environmental impact.

At the same time, companies that actively remove harmful GHG from the atmosphere, generate carbon offsets and may sell any unneeded offsets to companies that need them.


The Challenge

Our focus was to support investor interest through pitch decks, video content and a website build. Next was a subscription-based Web, Android and iOS-compatible application.

The goal of the app was to guide individuals and organizations in their offset journey, build a “green” community and provide a reliable resource of sustainable projects.

“Getting this app into the hands of regular people will help them understand what a carbon offset is and educate our community on the impact of investing in these projects,” says Marita Dautel, VP of Karbon-X.


The Solution

Our team collaborated with Karbon-X to define project timelines, feature specifications, app functionality and the overall user experience. The initial discovery phase helped us visualize a funding-based app that would be shareable across social media and facilitate community building.

Karbon-X brought to us three funding models: business, individual and family. To manage registration, event signups, and web analytics, we decided to integrate with analytics platform Mixpanel.

Also, Karbon-X wanted to reach as many users as possible through shareable features. We designed badges for users to share their progress on social media. Our project management team then added a 90-day cycle that would alert the user with project updates. This iteration, however small, encouraged users to interact with the app on a more consistent basis.

“We went back and forth with Vog a couple of times. That’s one thing that we really appreciated about them. They came with their ideas and we came with ours.” Marita Dautel, VP of Karbon-X

Next, we took a step back and looked at how to integrate their go-to-market strategy. Karbon-X had emphasized the importance for users to easily share the app” so we added influencer profiles. Verified influencers can directly invite new users to the app and receive discounts for every new sign-up.

Then we developed the user experience by adding a filtered system. Users can streamline projects and events most relevant to their interests. For example, if you’re passionate about oceans and marine life, the app will highlight projects and events that support those causes.

After 13 months of project discovery, design and development, our team delivered a reliable and robust user-centric application, compatible with iOS, Android and Web platforms.


Small Actions
Make Big Change

Phase 1 of the Karbon-X application launched in March 2023 and is available in both Canada and the United States, with plans to expand to Europe.

Based on market predictions, Karbon-X expects to see a retention rate of more than 75% and 100,000 subscribers within the first year. But, as Marita stresses, “it’s less about the number and more about what that number could do for the environment.”

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