Forget the expensive billboards and newspaper ads – the mobile market can help your business in more ways than you know. Our App Development team has compiled a few ideas to help you understand the power of marketing with mobile, read on to find out how.
Gone are the days of having to allocate a large portion of your budget towards marketing. Using the (not-so-secret!) power of mobile, you can reach your target audiences by accessing the tools within the mobile world. What would be considered as a bit absurd even just ten years ago, will make all the difference in today’s market. Consumers are on their mobile devices more and more every day and are way more likely to use their devices to search for items or to answer their questions regarding products to purchase. There are many ways to leverage the mobile market and here are a few of our favourites:
Using Push Notifications – Mobile exclusive marketing tools are unique in providing the very best way to reach your consumers. Not only can this notification be tailored to each individual’s preferences and can also be location-based, but you can also increase user engagement within your mobile app as well. We have noted the many ways you can utilize push notifications here as well.
SMS/Text –This is an ever-growing way to reach your potential consumers as well, statistics show that 90% of SMS messages are read within 3 minutes of receipt. Another interesting fact is that by 2020, almost 50 million consumers will opt-in to receive business SMS.
Social Media – Among the top social media platforms – like Facebook, Twitter and Pinterest – about 80% of their most active users will use their mobile devices to connect, and what better way to promote your brand or offer rewards through these channels. You can get your messages out there, and as a bonus, your consumers may even share your posts, thus spreading your brand awareness for you!
Video – Video is quickly becoming the best way to promote your business and catch your users attention. With mobile users viewing videos three times more than desktop users, creating short video promotions can be a key way to drive your business to a higher level of success.
Native and Progressive Web Apps – One of the very best ways to get your consumer loyalty increasing is to make sure you have your website optimized for mobile. Along with that, creating a purposeful mobile app that gives your customers the very best of what you have to offer, like shopping, recent news or special offers, will keep you ahead of your competitors.
With the right strategies, mobile marketing can be a dream come true. Saving you money and utilizing the abilities that lie at your fingertips, such as location-based services and data-collection, can really make you and your business stand out. Anticipating the needs of your consumers can be crucial in today’s market, it’s a smarter way to market. Do you have questions about how to incorporate marketing strategies into your mobile app or would you like to chat with us regarding your app idea? Contact us today if you’re interested in discussing building an app with us and our team of App Developers would love to discuss how we can turn your idea into a reality. At Vog we build more than apps, we build businesses.