Social Media Marketing On A Budget: Part 1

Social Media channels are no doubt one of the best ways to reach out to customers. Whether your business is small or large, social media presence is important and our App Development team wants to share some strategies to help you leverage these platforms to increase your brand visibility. Read on for the first part in our series on cost-effective social media marketing plans:

Even with a small budget, you can make big strides when it comes to marketing with social media. Let’s take a look at some simple steps to help make your social media marketing plan effective and relevant to your consumers:

Poll Your Target Audience

Creating a relevant social media marketing strategy starts just like any other marketing plan; figuring out how to solve your clients’ problems and meet their needs. Conducting a survey is one of the best places to start, this way you can identify the right content, define your target audience and figure out which channels your users are active on can be the key to creating a successful online marketing strategy.  Throughout most social media channels, you can create free (or low cost) surveys to acquire the information you are looking for.

Determine Your Campaign Goals

When creating content for your marketing campaigns, you must clearly identify and measure your goals. Considering social media channels are best used for creating brand awareness and relevance in your chosen markets, focusing on how you can align your marketing plan to increase customer engagement is key.  Cultivating lead generation for potential clients and aiming at re-engaging active users can also be a good tactic when it comes to social media marketing techniques.

Create Your Social Media Strategy

Once your research and goal setting targets have been completed, the next step is to plan your content and analyze your options. Here at Vog, our app developers have a clearly defined list to help with the planning stages of your campaign:

• Post Relevancy: Determining the most relevant times throughout the day to post and the number of posts per day, can be one of the most crucial points to consider (i.e.: when are your users most active of their social media channels?)
• Appropriate Content Choosing the right content is obviously one of the most important things to think about. Lately, video content has been taking the internet world by storm and has the ability to increase your reach through your clients’ ability to share through their own social media channels. Another high performing option is interactive content like, quizzes, and moving images or text. Depending on your identified target markets, figuring out which option will speak to them most effectively is very important.
• Continuous Analysis: Whether you have gone with simple text ads, video or interactive content in your social media crusade, being able to monitor the success and failures of each is extremely important for engagement. Keeping track of which ads are performing the best and modifying lower performing ads to tailor your content to attract your consumers will prove very useful.

Conclusion

By now, you should have a clear understanding of what’s expected when initializing a social media campaign for your business. Check out our next post for more ideas to enhance your online marketing strategies. Do you have questions about updating your current app strategies or do you have a brand new app idea? Contact us today if you’re interested in discussing building an app with us and our team of App Developers would love to discuss how we can turn your idea into a reality. At Vog we build more than apps, we build businesses.