In our last post about social media marketing on a budget, we discussed the importance of researching your target audiences, determining your campaign goals and social media marketing strategies. Our App Development team has a few more suggestions for you when you are considering these platforms for your marketing and business. Continue reading to find out more:
Statistics show that there are over 2 billion users on Facebook, about 800 million users on Instagram and just over 300 million users on Twitter. With those numbers, it’s really a no-brainer using these platforms when marketing. Gone are the days of using traditional methods of advertising when you consider these social media giants. Not only can your business benefit from online exposure, but analytics tools can be used and being able to investigate user preferences and consumer buying habits and interests are imperative to a successful advertising campaign. Let’s take a look at some more ideas to ensure your next digital marketing plan.
Video is crucial
Video is everywhere. Creating the right video content for your audience is the most important step when considering this avenue for advertising. Making sure the content is relative, engaging and informative is a must have for digital campaigns. With the addition of interactivity, you can soar to the top of your consumers’ minds in just 30 seconds! With consumers regularly sharing or liking pages, in combination with sharing and posting videos through social media channels, you can definitely capitalize on “free” advertising when your consumers share their feedback and your content with their peers. Considering the overall attention span has decreased in this new digital age, pay attention to to the length of your videos, and only include information that is absolutely necessary.
Focus on context, not content!
Speaking of only including meaningful information – it’s so important to make sure that you keep your messages pertinent to what your consumers are looking for. Gone are the days of more content equals more customers. In today’s digital age, consumers want experiences that meet their needs in an efficient manner. Another detail that is important when thinking about meaningful content, is that you need to evolve as a business, just the way your consumers are evolving as well. Facebook is just one example of how they are tweaking the way they display advertisements and the way they personalize newsfeeds for each individual user, depending on their recent preferences, interests and/or searches.
Make it Personal
To further explain the importance of personalization in digital marketing, you shouldn’t have to look to far to find some examples of this. Again, using Facebook as an example, your newsfeed is personalized to your search history, sharing preferences and interests. Customization and personalizing your marketing tactics can be a major win for your business. Using proper analytical tools for researching consumer interests and purchasing habits. Using these insights can increase your chances of becoming more successful with your target markets and also in retaining your consumers. Being flexible and able to adjust for consumer demands and changes in preferences is key when thinking about personalizing digital marketing strategies.
Conclusion
Considering all that is involved when developing a social media strategy, the results can be extremely successful if done the right way. Businesses can no longer afford to continue to follow costly, outdated traditional advertising techniques. Whether your a small business just starting out, or you’re a large corporation marketing through social media platforms can prove to be cost-effective and almost guarantee you get your message out to your target markets seamlessly. Do you have questions about updating your current app strategies or do you have a brand new app idea? Contact us today if you’re interested in discussing building an app with us and our team of App Developers would love to discuss how we can turn your idea into a reality. At Vog we build more than apps, we build businesses.
Source:
- https://www.martechadvisor.com/articles/social-media-marketing-2/ace-social-media-marketing-limited-resources/?utm_source=mta&utm_campaign=11094&utm_term=vanditagroverSource: https://www.martechadvisor.com/articles/social-media-marketing-2/10-best-tools-social-media-marketing-automation/
