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Social Media Marketing

Social media marketing has become increasingly popular in the last several years. As social media becomes more popular and widely accepted, businesses are seeing the value that their social media can hold. By engaging with an audience through  social media is an incredible tool that is under utilized by many businesses.

Social media marketing is a way to increase sales, engage with an audience, and drive website traffic. This is what every business can do by marketing through social media. 

There are 4 key pillars to social media marketing, so let’s dive right in!


Before you start your social media marketing, you need to develop a strategy. This is because you need to determine what your goals and objectives are. When you determine this, you can better create an action plan. 

When developing a strategy, you need to ask yourself many questions.

  • What is your desired outcome?
  • What platforms cater to your demographic?
  • What is the purpose of your content?
  • What is your timeline?

Answering these questions is integral in the process, and will ensure that there is a higher level of success.


This is the process of planning and publishing. Once you have developed a good strategy, you can begin planning what you’re going to post and how you will engage with the audience. There are billions of social media users, so how will your small business plan to reach as many users as possible?

Planning requires an understanding of each social media. At the very minimum, your plan needs to have the media, hashtags, and captions selected. This will ensure a seamless plan and efficient posting. 


This step required listening to the audience, and choosing your actions based on their needs. This means being active in the comments, stories, and direct messages. By being active, and engaging in conversations, you can better facilitate leads and sales.

Social media is a very independent platform and as a business, you don’t have the ability to control what others will say or do. This is another reason why you need to remain engaged. You can monitor what is being said about you, and do your best to control it, but at the end of the day, you need to ensure that your brand is being maintained on social media.


It is integral that you gauge the success of your marketing efforts. Many of these platforms have an integrated analytics system. It is important that you always check these. This allows you to gauge the impressions, likes, and overall engagement.

Sometimes the analytics that are provided in the app aren’t great, so there are many apps you can download that will give more in depth analytics. Do the research so you can find what will work for you.

Check out our social media, or reach out if you want to know more. Vog is a proudly Candian company that wants to help you excel as a business.