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Social Media Marketing

Social media marketing has become increasingly popular in the last several years. As social media attracts more popularity, businesses see the value that social media can hold.  Social media is a great tool companies can use to engage their audience. 

Social media marketing is a way to increase sales, engage with an audience, and drive website traffic. This is what every business can accomplish through social media marketing. 

The 4 key pillars of social media marketing

Social Media Marketing


Prior to starting your social media marketing, you must develop a strategy. Once you have outlined a strategy, you can better create an action plan. 

When developing a strategy, you need to ask yourself many questions.

  • What is your desired outcome?
  • What platforms cater to your demographic?
  • What is the purpose of your content?
  • What is your timeline?
  • Who is your target market?

Answering these questions is integral to your strategy and will ensure a higher chance of success.


Action is the process of planning and publishing. Once you have developed a good strategy, you can begin planning your posts and engage the audience. There are billions of social media users, so how will your small business reach as many users as possible?

Additionally, you need to select media, hashtags, and captions . This will ensure a seamless plan and efficient posting. 

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This step required listening to the audience and choosing your actions based on their needs. This means being active in the comments, stories, and direct messages. You can better facilitate leads and sales by being active and engaging in conversations.

However, social media is a very independent platform, and as a business, you can’t control what others will say or do. This is another reason why you need to remain engaged. It’s critical to monitor what is being said about you, and do your best to control it. At the end of the day, you need to ensure that your brand is being maintained on social media.

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Finally, it’s integral that you gauge the success of your marketing efforts. Most social media platforms have built-in analytics to help you monitor engagement. Many of these platforms have an integrated analytics system. You must always check these. Analytics allow you to gauge impressions, likes, and overall engagement.

Sometimes the analytics provided in the app aren’t great, so there are many apps you can download that will give more in-depth analytics. Find a system that works for you and link all your social media together in one spot for ease of use. 

Check out our social media, or reach out if you want to know more. Vog is a proudly Canadian company that wants to help you excel as a business.